FAQ

Where is Luum Wealth available?

Canada. Luum supports Canadian investors, TFSA, RRSP, FHSA, RESP, LIRA and taxable accounts, with CAD billing, and covers both Canadian and US exchanges, because Canadian brokerages give their clients access to US-listed stocks and ETFs.

US account types such as 401(k) and IRA, and USD billing, are built but not offered yet. They become available with a US launch, which has no announced date.

Is my brokerage data secure?

Luum never stores your brokerage login credentials. Connections are made through Snaptrade, a regulated open-finance platform, and your credentials are held and encrypted by Snaptrade. They never reach Luum. What Luum stores is the Snaptrade access token for your connection, encrypted at rest with AWS KMS envelope encryption. Luum accesses only read-only position and transaction data. It cannot execute trades on your behalf.

Does Luum Wealth provide investment advice?

No. Luum Wealth is an analytics and educational tool. Nothing in the app, including the AI Strategy page, Ticker Scores, or any other output, constitutes personalised investment advice, a suitability assessment, or a trade directive. Always consult a qualified financial advisor before making investment decisions.

Can Luum support or engineering staff see my financial data?

No. Luum's admin and support tools are designed to never expose user financial data. Support staff and engineers cannot view, access, adjust, or modify your holdings, positions, transactions, goals, or watchlists. The only action support can take affecting financial data is full account deletion, which cascades all records as a side effect.

What brokerages are supported?

Luum connects to brokerages via Snaptrade, and seven Canadian institutions are reachable: Wealthsimple, Questrade, TD Direct Investing, BMO InvestorLine, CIBC Investor's Edge, Webull Canada, and Interactive Brokers. Around thirty non-Canadian brokerages are also supported, the rolling list on the home page shows all of them by name.

Snaptrade does not reach RBC Direct Investing, Scotia iTRADE, National Bank Direct Brokerage, Qtrade or Desjardins. Two of the Big Five are absent, and we would rather say so here than have you find out during signup. If your account is at one of those, or anywhere else that does not connect, every plan accepts a CSV or spreadsheet upload, so the account can still be tracked in full. See connecting a brokerage for how the upload path works.

Interactive Brokers connects through its Flex Query report feed rather than a live connection, so its data arrives on the report's schedule rather than continuously.

The list inside the connection flow is the live one and is authoritative if it ever disagrees with this page.

How is my adjusted cost base (ACB) calculated?

Luum calculates ACB using the average-cost method, which is required by the CRA for most Canadian investors, and pools it across all of your non-registered accounts as the CRA requires. ACB is updated automatically as transactions sync from your brokerage. Foreign-currency dispositions are converted at the Bank of Canada rate for the trade date. Note: Luum flags possible superficial losses but does not apply superficial-loss adjustments, and it cannot see a stock split your broker never reported as a transaction. Always verify with a tax advisor before filing.

What do I get without paying?

When you create a Luum account you start on the free Starter tier: one portfolio, core performance and allocation analytics, a watchlist, the Market Intelligence feed, and a demo portfolio filled with synthetic data. No credit card is required and there is no time limit, so Starter does not expire. Brokerage sync and unlimited portfolios are Investor features; Ticker Scores, the Strategy page, net worth, tax reporting and AI answers are Wealth features.

What are AI answers?

AI answers are used for Wealth-tier AI features: Portfolio Chat, Investment Strategy refresh, IPO analysis, and others. Wealth subscribers receive 64 AI answers per month, and unused answers carry over up to one further month's worth. Additional answers can be purchased in bundles ($5 for about 17, $15 for about 67, $35 for about 167, all CAD). Every AI feature costs exactly one answer per call. See AI answer allowance and top-ups.

How do I cancel my subscription?

Go to Settings → Plan & billing → Manage payment method and invoices. This opens the Stripe Billing Portal where you can cancel, change, or pause your plan. Cancellation takes effect at the end of your current billing period.

How do I delete my account?

Go to Settings → Privacy & data → Delete account. Account deletion is permanent and cascades all financial data. Because Luum staff cannot access your data, deletion cannot be reversed after the grace period.

Can I use Luum without connecting a brokerage?

Yes. You can create a manual portfolio and enter your holdings and transactions by hand. The free Starter tier also includes a demo portfolio with 10 pre-populated positions so you can explore all features before connecting. A live brokerage connection requires the Investor or Wealth tier.

How often does my portfolio data sync?

Brokerage positions and transactions sync automatically approximately every hour. Market prices (quotes) update every few minutes during trading hours and settle overnight. You can trigger a manual re-sync at any time with Check for updates on Data → Connected Accounts.

What asset types are supported?

Luum supports stocks and ETFs listed on Canadian (TSX, TSX-V) and US (NYSE, NASDAQ) exchanges. Options, crypto, bonds, and GICs are not currently supported. If your brokerage reports these as positions, they will appear as unrecognised holdings and will not have market data, Ticker Scores, or ACB tracking.

If I cancel a paid plan, do I lose my data?

No. Your account moves back to the free Starter tier. Your portfolios, transaction history and settings are all preserved. You lose access to the paid features, brokerage sync among them, but your data remains intact and you can request a full export at any time. Subscribing again unlocks the tier you choose.

What happens to my data if I cancel my subscription?

Cancellation takes effect at the end of your current billing period. Your account reverts to the Starter tier, your data is preserved but brokerage sync and AI features are paused. Your data is never deleted due to a subscription cancellation. Only an explicit account deletion removes your data.

Can I import historical transactions manually?

Not via CSV import at this time. For manual portfolios, you can enter transactions one by one through the Add transaction flow. For connected brokerage portfolios, Luum pulls up to 24 months of history automatically on initial sync, the depth depends on what your broker makes available through Snaptrade.

Why are my holdings showing the wrong price or a stale value?

Prices only update during market hours. Outside of trading hours, you will see the last close price. During trading hours, if a price looks significantly wrong, try Check for updates on Data → Connected Accounts. If the issue persists across multiple trading sessions, contact support with the affected ticker symbol.

What currencies are supported, and how does FX conversion work?

Luum supports CAD and USD as reporting currencies. Your reporting currency is set during onboarding and can be changed in Settings → Profile → Region, Currency & Time Zone. Holdings in a foreign currency are converted to your reporting currency using a daily spot rate sourced from the Bank of Canada (for CAD users) or EODHD. FX conversion affects your displayed portfolio value and returns but does not change the underlying cost basis used for tax reporting.

Can I use Luum if I have accounts at multiple brokerages?

Yes. On the Investor and Wealth tiers you can connect as many brokerage accounts as you have. Each connection creates a separate portfolio. Your dashboard aggregates all portfolios into a single net worth and allocation view. You can also view each portfolio individually.

How do I contact support or report a bug?

Email support@luumwealth.com or use the in-app Help Centre (click the ? icon in the sidebar). For bugs, include a description of what you expected vs. what happened, the page or feature affected, and your browser and operating system. Support staff cannot view your financial data but can see error logs and connection status.

Can I suggest a feature?

Yes. The feature request board in the in-app Help Centre is open on every plan, Starter included. You can suggest something, vote for what others have suggested, and see what is planned. If you switch on the "A feature you asked for shipped" notification in Settings, which starts off, Luum tells you once when a request you suggested or voted for ships. Suggestions are reviewed before they appear on the board.

How do I start a portfolio over if its data is wrong?

Delete the portfolio and set it up again. Settings → Portfolios & sharing (or the Portfolios page) has a delete control on each portfolio; deleting one removes its positions, transactions, cash flows and journal notes, and leaves your account, settings and goals intact. You can then reconnect the brokerage or re-import a CSV.

There is no separate "reset data but keep the portfolio" action, deleting and re-creating is the supported path. Deletion is irreversible, and anything you imported by CSV will need re-uploading, so export first if you want a copy (Settings → Privacy & data → Request export).

How do Goals work?

Goals let you set a financial target (retirement, home purchase, education, etc.) with a target amount and date, then link specific portfolios toward that goal. Progress is calculated as the current market value of all linked accounts divided by your target. The demo portfolio is always excluded from goal calculations. Goals update automatically as your linked portfolios sync. You can have multiple goals; one can be designated as your primary goal, which appears as the gap-to-goal card on your main dashboard.

How does Luum evaluate my investing strategy?

The Strategy page (Wealth tier) analyses your portfolio across five dimensions: allocation drift from your target weights, concentration risk in single stocks or sectors, estimated fee drag from ETF MERs, dividend income yield, and benchmark return gap. An AI model then generates a plain-language summary of your positioning, flags the highest-priority issues, and produces suggested trades to reduce drift. It also runs Monte Carlo simulations to project portfolio value over 10 years. This analysis is educational. It does not constitute personalised investment advice and does not account for your full financial picture, tax situation, or individual circumstances.

What is the trade journal?

A note you attach to any transaction, in your own words, recording why you made it. You add one inline on Portfolio → Transactions and read them all back on Activity, across every account. Journal notes are yours: Luum never sends them to an AI model, never uses them to generate insights, and never scores or summarises them. They are included in your data export as trade_journal.csv and deleted with your account.

Why doesn't my monthly recap show one combined return across all my accounts?

Because a return is a rate, not an amount. Income, contributions, withdrawals and fees are amounts, so Reports totals them across your accounts. Averaging a 4% return in a small account against a 9% return in a large one would produce a figure that describes neither, properly combining them requires treating every account as a single account with a single flow history, which is not what Luum computes. So the report shows a return per account, and combines only the amounts. A dash in the return column means the period had too little history to compute one, not that the return was zero.

Why is my allocation-over-time chart empty?

Because Luum records your allocation forward from the day the feature was enabled rather than reconstructing it from your transaction history. It could reconstruct one, the transactions and daily prices are both there, but an instrument's sector and a fund's country mix are only known as they are today, and a fund's mix genuinely changes over time. A reconstructed chart would show a portfolio that had always been allocated the way it is right now. The chart states the date recording started and fills in from there.

What is Luum Academy?

The in-app Help Centre, put in a reading order. Seven short tracks, your first week, getting your data in, reading your numbers, planning and rebalancing, research and market data, tax and reporting, and your account. Each a sequence of the same help articles you can already read, with a tick beside the ones you have finished.

There is no separate content in it, and no video. A lesson opens the article that already exists; the Academy adds the order and remembers where you stopped. Your progress is stored on your account, so it survives signing out. It is available on every plan.

Does Luum do anything useful on a weekend?

Prices do not move when the market is shut, so on a Saturday the dashboard's headline number is Friday's and the movers list is empty. On days your market is closed, Luum adds a section to the top of the dashboard with the things that do have something to say: how your total moved over the week, any dividends or interest that landed, what is on next week's calendar, and something to read.

It follows the exchange calendar rather than the day of the week, so it also appears on Good Friday, Family Day, Boxing Day and the rest, every day your market is shut, not only at weekends. Canadian accounts follow the TSX and US accounts the NYSE, so a Canadian account sees it on the August civic holiday and a US account does not. The rest of the dashboard is unchanged underneath it.

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Still have a question? Email us or use the in-app Help Centre. If you have not seen the product yet, the product tour is the fastest way to get the shape of it.