Luum publishes this comparison. We build one of the products discussed, so read it with that in mind. Facts were last verified on September 11, 2026; the other products change too, so check their sites.
Luum vs Wealthica
Wealthica is the widest financial aggregator in Canada. Luum is narrower and deeper, investment analysis against the targets you set.
Last updated September 11, 2026 · 8 min read
Wealthica and Luum are both Canadian, both connect to your accounts read-only, and both exist because your financial life doesn't fit in one login. The difference is scope. Wealthica wants to show you everything you own, investment accounts, bank accounts, crypto, real estate, even your mortgage, across more than a hundred Canadian institutions. Luum digs deeper: your investment portfolio, analysed against the targets you set.
Breadth versus depth. That's the whole comparison, and depending on your situation, either answer is right.
The short version
Wealthica fits better if you want one dashboard for your entire net worth, banking, budgeting, crypto, property, family accounts, and your priority is seeing everything in one place, including institutions smaller tools don't reach.
Luum fits better if the thing keeping you up at night is specifically your investment portfolio: whether your allocation still matches your plan, what your ACB actually is after years of buying, and what's hiding inside your ETFs.
What Wealthica does well
Wealthica has been at this since 2015 and describes itself as the largest financial aggregator in Canada. Its institution coverage is the widest in the country, the big banks, credit unions, brokerages, robo-advisors, and crypto exchanges, with manual entry for anything it can't connect. On top of the aggregated view it layers budgeting tools, income and fee reports, family and household dashboards, and an add-on marketplace ("Power Ups") that extends it in many directions, including a capital-gains report and a rebalancing add-on. It also has mobile apps, which matters if your habit is checking your net worth from your phone.
If the question you ask most often is "what is everything I own worth right now?", Wealthica is built precisely for that question, and it has a decade of iteration behind it.
What Luum does well
Wealthica answers "what is everything I own worth right now?" Luum answers a harder question: is your portfolio doing what you planned? A net-worth number cannot answer that, because a plan is a comparison rather than a total. So Luum starts where the dashboard stops.
The plan, and the gap to it
You set targets in the terms a plan is actually written in, asset class, region and sector, and Luum tracks drift against them continuously across your TFSA, RRSP, FHSA and taxable accounts, whichever brokerages they live at. When you are off, the rebalance simulator computes the trades that would move you back toward target. You place them at your brokerage yourself. The arithmetic is the tool's job; the decision stays yours.
Performance measured against something, not just reported
A balance going up is not the same as a plan working. Luum compares your return against an index funded with your real contributions on the dates you actually made them, which is the comparison that does not flatter you for adding money into a rising market, and it separates the return of your holdings from the return your money earned. Sometimes the honest answer is that you would have done better leaving it alone, and the page says so.
Diagnostics, not just a dashboard
On the Investor tier and above, Luum looks through your ETFs to the securities they hold, attaches each fund's real management expense ratio, and detects pairwise overlap between two funds you own. On the Wealth tier, the Strategy page quantifies blended risk from beta, volatility and maximum drawdown, scores concentration with the Herfindahl-Hirschman Index across asset class, sector, geography and individual holding, compounds each fund's cost over ten, twenty and thirty years, and measures your home-country bias against the Canada weight in a global index. It then benchmarks your blended cost, concentration and return against anonymised aggregates of users with similar risk profiles, goals and time horizons.
Forward, not only backward
Luum's Monte Carlo projection runs ten thousand simulated paths from your actual allocation, combining its asset classes into one expected return and volatility using the correlations between them, and reports a range rather than a single number. The capital market assumptions come from the Projection Assumption Guidelines published annually by FP Canada and the Institute of Financial Planning, the assumptions Canadian financial planners are expected to use for long-horizon projections. Against your goal, the page says whether you are on track or at risk and states the gap in today's dollars.
The Canadian tax record a dashboard does not keep
Adjusted cost base is tracked with the average-cost method and pooled the way the CRA pools it, per taxpayer across every account, through years of partial sales. Realised gains are reported across every reportable account together, with registered accounts excluded because their gains are sheltered, and the year's dispositions export as a T5008-style CSV. On the Investor tier and above, TFSA and RRSP contribution room is drawn down from the figure on your notice of assessment, flagging when you are close to the limit and, separately, when you are over it.
The securities, and the market around them
Ticker Scores rank every stock and ETF you hold on five measured dimensions, refreshed nightly, an input to a decision you make rather than a signal to act on. Watchlists carry optional price alerts, and the Explore tab shows exchange-wide movers and 52-week highs and lows across the TSX, NYSE and NASDAQ, plus an IPO calendar. Luum's AI explains the numbers on your own screen in plain language, grounded in your real data and unable to invent a figure. It is never a stock tip.
Luum also does less, on purpose
No budgets, no bank feeds, no add-ons to assemble. That is a deliberate trade so the investment picture stays sharp and every screen serves the one question. Connections are read-only through Snaptrade: you sign in on your institution's own page, your credentials never touch us, and Luum cannot place a trade, move cash or change a setting. Prices refresh every few minutes with the provider's timestamp shown, manual assets and liabilities blend in when you want the view to widen to your full net worth, your data is stored in Canada, and you can export all of it whenever you want.
Also worth a look
If it is the connection itself you are weighing rather than the breadth, Greenline is the Canadian product that declines to connect to brokerages at all, Luum vs Greenline covers that trade-off directly.
Where they differ
| Compared on | Wealthica | Luum |
|---|---|---|
| Core job | Whole-net-worth aggregation | Investment analysis against your targets |
| Institution coverage | 100+ Canadian institutions | Major brokerages via Snaptrade, plus CSV import |
| Banking & budgeting | Yes | No |
| Crypto exchange sync | Yes | Manual entry only |
| Target allocation & drift | Via add-ons | Built in, asset class, region, sector |
| ETF look-through | No | Yes, including MER |
| ACB tracking | Capital-gains report add-on | Average-cost ACB built in, across accounts and partial sales |
| Instrument analysis | Via add-ons | Ticker Scores on five measured dimensions |
| AI | No | Explains your portfolio's own numbers |
| Mobile app | Yes | Web app (no mobile app today) |
What we concede
Wealthica connects to far more institutions than we do. If your money lives at a small credit union, it likely reaches the account and Luum likely does not yet. It covers banking, budgeting and crypto syncing, none of which Luum does at all, and it has mobile apps where Luum is web-only today. Breadth of aggregation is the axis where we are behind, and if that is the whole of what you need, this comparison is not a close one.
Bottom line
These are different tools rather than two versions of one. An aggregator answers what everything is worth; Luum answers whether the investments inside it are doing what you planned, and it brings the drift, the diagnostics, the pooled cost base, the contribution room and the forward projection needed to answer that. Some people will genuinely want both, and we would rather you pick for the job than for the landing page.
Common questions
What does Wealthica cover that Luum does not?
Breadth. Wealthica aggregates across a very wide range of Canadian financial institutions, including accounts that are not investments at all, which makes it a strong overall financial dashboard. Luum is narrower by design and covers investment accounts.
Can I use both?
Yes, and plenty of people reasonably would. Wealthica answers what do I have everywhere; Luum answers how are these holdings doing against the targets I set and what is my tax record. Those are different questions and the tools are not substitutes.
Which is better for investment analysis?
Luum, and that is the trade the comparison is about. Depth of analysis on investment accounts is what it is built for, at the cost of the account breadth an aggregator gives you.
This comparison is educational and general in nature. It is not investment, tax, or legal advice. Verify current features and pricing directly with each provider before deciding.